Philip Gelatt, an avid bird watcher and CEO of Northern Engraving Corp., joined the Mississippi Valley Conservancy board of directors before the organization went public with an event on Grandad Bluff October 13, 1997. He brought both substantial financial backing and vision to the young organization. As the board huddled in the Grandad Bluff shelter after the public announcement on a windy, cold day, Gelatt asked the group to identify a project that could make a significant, immediate impact beyond the ability of the young organization to tackle. Craig Thompson told him of a 310-acre farm near Holmen in the Conservation Reserve Program that was a breeding area for rare grassland birds such as Bell’s vireo. It was likely to be developed for housing in the near future. Not long after that, Gelatt said that he would acquire and preserve the farm by swapping land that he owned next to the freeway in Onalaska. It took time, but several years later, he did just that. Gelatt had been restoring the New Amsterdam Grasslands to prairie for several years with MVC’s help. MVC purchased it in 2007 using money from the State Stewardship Fund and a donation of a substantial part of the value by Northern Engraving.